Notes on real growth
Practical thinking on SEO, websites, paid media, content and brand. No fluff, no recycled listicles.
Google AI Max Explained: Should You Enable It for Your Google Ads Campaigns?
Google is quietly upgrading Search campaigns to AI Max. Here's what it actually does, and whether your account is ready for it.
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Why Isn't Anyone Clicking Your Website?
Ranking well and getting clicked are two different things. Here's what's actually stopping people from clicking through to your site, and how to fix it.
Why Your Business Isn't Showing Up in ChatGPT (And How to Fix It)
Millions of people now use ChatGPT to research businesses before making a decision. If your business never appears in AI-generated answers, here's why and what you can do about it.
Google's Latest Search Updates: What Every Small Business Should Know
Google Search continues to evolve with AI-powered results, improved spam detection and greater focus on helpful content. Here's what small businesses should know and how to stay ahead.
Google AI Mode Is Changing Search. Is Your Business Ready?
Google AI Mode is changing how people discover businesses online. Here's what it means, why rankings alone are no longer enough, and how to stay visible.
Your Ad Budget Isn't Too Small. Your Strategy Is.
Most businesses think they need more money to make ads work. The real problem is almost always the strategy behind the spend.
You Have a Logo. But Do You Have a Brand?
A logo is not a brand. Most businesses have one but not the other - and the difference is costing you more than you think.
The Website Mistake That's Quietly Killing Your Conversions
Your website might look good but still be losing leads every day. Here is the one mistake most businesses never catch.
Posting Without a Strategy Is Just Making Noise
Most businesses are active on social and getting nothing from it. Posting more is not the answer - here is what actually moves the needle.
Is SEO Dead in 2026? The Honest Answer Nobody Wants to Give
Every year someone declares SEO dead. In 2026, with AI answers everywhere, the honest answer is more nuanced - and more useful.