Chicago Cleaning Company
From invisible to page one, with sustained organic growth replacing paid advertising.
From invisible to inevitable.
Local dominance, mapped.
Top-3 coverage
Keywords in top 10
Organic clicks
Overview
This is a local cleaning service in Chicago. When the engagement began, it wasn't ranking in the top 30 for its core terms.
It was invisible in exactly the place customers were searching - Google's local results.
Renting visibility, not owning it.
Local cleaning is fiercely competitive, and the business was leaning on Google and Yelp paid ads just to stay visible.
The goal: build an organic presence strong enough to make those ads optional.
The playbook.
Local Keyword Research
Identified high-intent local search terms and prioritised opportunities that could drive qualified enquiries.
Content Optimisation
Improved service pages with search-focused content, stronger internal linking, and better topical relevance.
Technical SEO
Resolved technical issues, improved crawlability, and optimised the website structure for better indexing.
Google Business Profile
Optimised the business profile to improve visibility in Google Maps and local search results.
Authority Building
Built high-quality backlinks and strengthened domain authority to support long-term rankings.
How the Growth Happened
What we found
- Limited local visibility.
- Core keywords weren't ranking.
- Website needed stronger SEO foundations.
What we did
- Completed a full SEO audit.
- Performed keyword research.
- Created the SEO roadmap.
What we found
- Service pages lacked optimisation.
- Internal linking was limited.
- Content didn't fully match search intent.
What we did
- Optimised service pages.
- Improved internal linking.
- Expanded location-focused content.
What we found
- Google Business Profile had untapped potential.
- Map Pack visibility was inconsistent.
What we did
- Optimised Google Business Profile.
- Improved local citations.
- Strengthened local relevance.
What we found
- Website authority needed improvement.
What we did
- Built high-quality backlinks.
- Strengthened domain authority.
- Improved trust signals.
The Wins
- 40+ keywords entered the Top 10.
- Multiple high-value keywords reached the Top 3.
- Organic traffic increased significantly.
Business Impact
- Reduced reliance on paid advertising.
- More enquiries through organic search.
- Built a sustainable long-term growth channel.
From unranked to page one.
Over 15 months, ranking keywords increased from 542 to 2.8K, while estimated monthly organic traffic grew from 521 to 10K.
The biggest indicator of success was non-branded traffic, which increased from 449 to 9.8K monthly visits. This shows the business was no longer relying on branded searches - new customers were consistently finding it through high-intent local cleaning keywords.
More than 40 high-value keywords reached Google's top 10, with multiple commercial keywords ranking on page one, turning organic search into the primary driver of qualified enquiries.
Steady organic growth over 15 months.
Google Search Console confirms the long-term upward trend, with impressions growing to 4.76M and 12.3K organic clicks. Rather than relying on short-term spikes, visibility increased consistently as more service pages ranked on page one and attracted qualified local searches.
The most powerful proof in local SEO isn't a ranking screenshot - it's a client who can switch off their ad spend and keep the phone ringing.
What's next: expansion to nearby suburbs and additional cities across Illinois, built on the same local-SEO playbook.
Ready to grow your business?
Let's uncover your biggest growth opportunities and build a strategy that brings more traffic, leads, and customers.